Can advertising become a cultural phenomenon? Yes - if it’s Apple. On May 6, “Best of Cannes Lions” invites audiences to cinemas for a special Apple program: a journey through 50 years of one of the most creative tech companies in history.

To mark Apple’s 50th anniversary on April 1, the program features 50 iconic ads that shaped technology communication and set creative standards in advertising. From early Macintosh campaigns to the iPhone era, these works didn’t just promote products - they transformed the industry.

Apple’s ads have become symbols of creativity - quoted, imitated, but never matched. The program brings together some of the most influential ads ever created, including classics like 1984 and Think Different, as well as modern campaigns like Shot on iPhone and The Underdogs.

Over the years, Apple has won dozens of Cannes Lions awards, including multiple Grand Prix and two “Creative Marketer of the Year” titles.

Tickets go on sale April 1, with the lowest prices available that day only